To be fair, comments are as important as likes, if not more. While likes grant you utmost credibility, it doesn’t matter much if nobody comments your content. Having a lof of likes but no comments implies your account is a laughing stock, or a botted account. A high number of comments, on the other hand, makes you look legitimate, established and trustable. Per instance, if your Instagram business has lots of comments, you’re guaranteed to make more sales.
